Facelifts. Liposuction. Dermabrasion. These are the keys to beauty and the near exclusive domain of the fairer goddesses and celebrities. No more. According to statistics released in March 2011 by the American Society of Plastic Surgeons, (www.plasticsurgery.org) more men are choosing the benefits of cosmetic surgery.
In fact, while cosmetic surgery increased only 2% overall last year the largest gains were realized by more men getting body work done. While minimally invasive procedures such as injected fillers are popular, inexpensive, and have same-day recovery; they do not offer the same advantages of more traditional cosmetic procedures.
Some of the largest gains in plastic surgery have been in Facelifts, Ostoplasty (ears), Liposuction, and Breast Reduction (yes, you read that correctly!). Most of the candidates are part of the “Greatest Generation” and the baby-boomer demographic is looking to shave a few years, or pounds, off their looks. What’s more, these more invasive types of surgeries offer more permanence than simple fillers. As seniors fade into the twilight of their lives, the Boomers are the recipients of perhaps one of the largest wealth transfers in the history of the country—and they are spending it on their looks.
As the second decade of the 21st Century opens, so do new opportunities for men to improve themselves through plastic surgery.
The stigma of going under the knife has been erased to such an extent that male celebrities, including Gene Simmons of the rock band KISS, had a facelift on his syndicated television show. Dylan Walsh and Julian McMahon play cosmetic surgeons McNamara and Troy on the edgy series “Nip/Tuck;” where half of their clients are men. Advances in technique and skill have made plastic surgery more accessible to more people, including men, than any other time in history.
Men are not immune to low self-esteem or body image. While women have historically gravitated toward procedures that make them more beautiful, men now have to play catch up. 21st Century men are starting to see the benefits of plastic surgery that women have seen all along: increased body image and self-esteem as well as a jumpstart to a healthier lifestyle choice. Plastic surgery encompasses more than just a sleek, rejuvenated look.
It can also help with general health. Liposuction can remove pounds of body fat that, left untreated, can lead to hypertension and a stable of other cardiac ills. Plastic surgery generally has a bad time of it. People want it, and get it, but they deny it when confronted. Those days are quickly waning into obscurity. So are the days when it is weird for guys to have “a little something done” to look better and feel better.